SEO

How do your prospective customers find your website and do business with you.

One way is to have proper SEO or, (search engine optimization).

Here are the main meta tags that you need to improve if you want to "optimize" your website.

They are your "title tag", your "description tag" and your "keyword tag".

You can check your meta tags by going to your website, at the top of the internet explorer window click on "view" and scroll down to "view "source". A new window will open and you should see something like the above image. Your title tag is also known as your "page title".

For example, on many websites if you click on the "about us" link or, the "contact us" link, that’s what you will see displayed at the top of the browser window in the blue bar.

It is also known as your "anchor text". As illustrated in the picture of the natural or organic search results below. Search engines read like we do, from left to right and top to bottom of the page. Your "anchor text" is one of the first things that the search engine will read on your website. Your "anchor text" is what is displayed when your website is listed in the natural search results.

It is the first thing your potential customers will read when they do a search. Your anchor text should include one or, two of your best keywords. For example: "Hard Money Loans, No Docs" or, "Hard Money Loans Of All Types".

So, your title tag is both your page title and your anchor text. Again this is the first thing that your customers will read when reading the title of your search listing. It should not say "welcome to my website" or "Joe Bob’s website".

This is the first thing that your customers will read. It is your first opportunity to catch their attention. Using keywords like "Hard Money Lending" and "Hard Money Loans" will tell the search engines that your page is about hard money loans.

Next, is your "description tag" This tag provides the description that you see right under the anchor text. Most search engines will display about two sentences as a description. Both your anchor text and your description should include several of your best keywords. Speaking of keywords.

Your "title tag" is also your "page title" and can be seen at the top of the browser window. It is also the "anchor text" that people will see when they see your website listed in the natural or, organic search listings. It is important to try and include one or two of your best keywords in the title tag. Remember, don’t use "welcome to my website" as a title tag. Instead use something like "Hard Money Loans".

The description tag is about two sentences and is what searchers will see just under your anchor text when they find your website in the natural results. Again, it is very important to use some of your keywords in your description. Lastly, your "keyword tag". Use the keyword tool to research some of the keywords that you think someone might use to find your website. Do not put sixty or seventy keywords in your keyword meta tags. Include ten to fifteen of your best keywords, that’s enough. If you try and over load this meta tag the search

engine spider will think you are trying to "spam" it and might penalize you with a lower page rank.